All Systems Clear for LAUNCH... May 03 2018

We are so stoked today to introduce not just ONE, but TWO new Ridin' Dirty collections. For our loyal cowboy fans out there who have been patiently awaiting the Ridin' Dirty reboot (pun intended), the new WILD WEST Collection is now available online and in stores.
And for the first time ever, we are introducing our new Ridin' Dirty POWER & SPEED Collection. Garage guys, motorcycle lovers, car aficionados, ATV & offroaders, motocross & dirt bikers... we know you're Ridin' Dirty. And now we got the goods to show it.
There is a whole lot of badassery happening up in here right now, and we couldn't be more pumped to share it with you. Today is the day.
And to celebrate it, we have FREE SHIPPING on all orders thru midnight Saturday. So load up, friends. It's time to get a little dirty...